4 edition of Marketing management found in the catalog.
Includes bibliographical references and index.
|Series||Prentice Hall marketing|
|LC Classifications||HF5415.13 .K64 2003|
|The Physical Object|
|Pagination||xxix,  p. :|
|Number of Pages||738|
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Originally used at. Modern marketing is customer-oriented and investigates how to contact and promote the sale of its products and what products are best suited to meet its needs. Book will be published July 9 Author: Philip Kotler, Kevin Lane Keller.
The Internet and its uses and effects. Demand chain and supply chain management. Customer relationship management and partner relationship management. Alternative go-to-market channels. Brand building and brand asset management.
Boxed Features This edition also has three box series: New Feature. Marketing for the New Economy - Marketing Memos - Marketing Insights End-of Reviews: 2.
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The experiment was conducted in experimental design completely randomized in a factorial 5×4 with 4 repetitions in a greenhouse at the Center of Water and Soil Engineering (NEAS), of the Federal University of Recôncavo da Bahia, located in Cruz das Almas Author: M. Oliveira, V. da S.
Paz, K. Gonçalves, G. Oliveira. Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying perloffphoto.come marketing is used to attract customers, it is one of the primary components of business management and commerce.
Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C.
Johnson Distinguished Professor of International Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Marketing.4/5(5).
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Mar 29, · In text: (Kotler and Keller, ) Biliography/Reference List KOTLER, P. & KELLER, K. Marketing Management 14th Edition, Upper Saddle River, NJ, Prentice Hall. For future reference, there are various online services to create the format o.